Who We Are

Strategic Plan 2026-2029

True Patriot Love is Canada’s foundation for the military community. We unite partners across sectors, coordinate research, and steward funding with a national lens to ensure resources reach the point of greatest impact. We turn national gratitude into measurable impact, ensuring that service members, Veterans and their families can lead healthy, connected, and purposeful lives.

We are guided by four Strategic Priorities: 

  • Health and Well-Being: We invest in high-impact initiatives that foster physical and mental wellness for the entire family unit. 
  • Identity and Purpose: We celebrate the remarkable skills and leadership developed through military service, ensuring Veterans find continued purpose after the uniform. 
  • Information and Service Quality: We act as a central hub, connecting the community to reliable information and quality services. 
  • Policy and Advocacy: We amplify the voices of our community to drive systemic change at federal and provincial levels.

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